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Go-To-Market Agency

 

GTM Support for Maritime Industry Suppliers

 

Ready to Launch Your Innovations to Market?

 

Who we are



Ontarget is your Go-To-Market (GTM) co-pilot, bringing over 30 years of experience in B2B high-tech industries across the full Design–Build–Operate (DBO) lifecycle. Together with our trusted partners and affiliates, we support High-Tech and Maritime Industry Suppliers to build or optimize their GTM engine to accelerate market entry, increase wallet share, and boost commercial performance.

With our GTM Diagnostic we pinpoints gaps, accelerators, and untapped market potential. We apply core KPIs - such as CAC, CLV, LVR, and Churn - to sharpen strategy and pinpoint the most effective sales motion.n. Beyond strategy, we ensure your GTM functions - sales, marketing, product, and customer success - are fully enabled and aligned for execution.

Need extra lift? We step in with on-demand sales and marketing support - scalable, Opex-based, and designed to help you grow without upfront capital investments.

Our approach is rooted in a deep understanding of maritime regulations and frameworks, including IMO standards, classification society rules, and flag state requirements—ensuring compliance and commercial impact go hand in hand.

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GTM | STRATEGY SERVICES 

Build or Refine Your Go-to-Market Strategy to Accelerate Growth

 

 


GTM | ENABLEMENT SERVICES

Build Your AI-powered
GTM Engine: Tech, Talent and Leadership


GTM | EXECUTION SERVICES

On-Demand Sales & Marketing Projects and Support


What we do

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GTM Strategy

Services

GTM STRATEGY
Market Segmentation
Ideal Customer Profile 
Customer Journey 
Value Proposition & Positioning
Competitive Data & Analytics
Channels & Routes to Market
Revenue Model & Pricing Strategy
Metrics & KPI (CAC,CLV,e.o.)
Continuous Improvement

BRAND STRATEGY & PLANNING
Brand Discovery & Audit
Brand Positioning & Differentiation
Brand Purpose, Vision, Mission
Brand Personality
Voice & Messaging
Brand Storytelling & Content Strategy

 

 

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GTM Enablement

Services

TECH STACK & INFRA
CRM, Automation (AI)
Customer Succes (CX) 
Data Strategy & Model
Implement & Optimize
User adoption
TALENT
GTM Talent Readiness Assessment
Talent Acquisition & Development
Sales Training

LEADERSHIP
Leadership Coaching
Improvement Programs

 

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GTM Execution 
Services

DIGITAL PRESENCE
Content Creation & Enablement
Website Optimization
SEO Optimization
Digital Thought Leadership
Community & Trust Building

LEAD GENERATION
Campaign Development & Execution
Conversion Optimization
Lead Nurtering
SEA Strategy & Execution
Analytics & Reporting

ON-DEMAND
Business Development
RFI / RFP Support
Performance Marketing
Sales Support & Coordination
Market Research & Competitive Insights

 


KEY OUTCOMES OF PARTNERING WITH ONTARGET

Faster Time-to-Market

Enhanced Customer Experience

Better Performance Measurement

Enhanced Marketing and Sales velocity

Optimized Sales & Marketing Processes

Scale Capacity Through Automation

Informed Decision-Making by Data Insights

Enhanced Commercial Operations

Stronger Alignment Between Sales, Marketing, and Customer Service

Optimized Scalability for Sustainable Growth

Improved Customer Retention Rates

Reduced Customer Acquisition Costs (CAC)

Improved Customer Satisfaction Score (CSAT)

Enhanced Net Promoter Score (NPS)

Increased Conversion Rates

REFERENCES


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